To The Universe Of Creativity
​The vehicle to the era of tech and innovation
The main chosen visual for this project is “To The Universe of Creativity”, with the purpose of focusing on the spaceship which the contestants will drive it to find their own creative planet in creativity: the game changer universe.
THE VISUAL
BIG IDEA
To The Universe of Creativity” reflects the vehicle that helps the explorer (Vietnamese youngsters) discover their own creative universe where they can develop new experiences and skill sets for their professional aspirations, as well as enjoy the moment of satisfaction and belonging.
Thus, it is also believed to solve the communication problem of the competition: lack of awareness regarding the target audience by using the unique image - the universe and creative message throughout the campaign.