CAMPAIGN FRAMEWORK
CAMPAIGN ROLLOUT
MEDIA PLANNING
VISUAL MATERIALS
Contains all the visual materials that we use for the Universe project.
ALL ABOUT MOCKUPS
OUR
WELCOME VIDEO
PHASE 1 - WELCOME TO THE UNIVERSE:
The Universe will be an exciting vehicle for your goals and ambition.
From the feedback of Mrs. Lien - the Even Manager of Creativity: The Game Changer, we decided to develop a welcome video concept with a clear storyboard.
KEY ELEMENTS OF KEY VISUAL:
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The Universe theme
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Humanizing sand grains - the main character of the welcome video
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Vehicle - Creativity: The Game Changer guidance
​BOOTH CREATING
PHASE 2 - WHAT IS IN OUR UNIVERSE?
The Universe will offer you valuable experiences and fulfill your satisfaction.
WHY?
Booth is an experiential marketing idea that can effectively approach Gen Z and affect their behaviors, as well as increase brand awareness and engagement.
Booth Creating at RMIT University and other top universities in HCMC, Da Nang, and Hanoi:
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HCMC: TDT, UEH, Foreign Trade, Hoa Sen University.
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Hanoi: National Economics, Back Khoa, Foreign Trade University.
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Da Nang: Greenwich, University of Economics, University of Da Nang.
KOLS ENGAGEMENT
​OUR STORY
PHASE 3: EXPLORE YOUR OWN UNIVERSE
The Universe project will help you to explore your confidence level by providing workshops, public seminars, and mentoring sessions with RMIT lecturers, alumni, and industry experts.
WHY?
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Vietnamese people are strongly impacted by influencers since people tend to trust recommendations from others.
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The relevance between influencers and products is also important to affect people’s behaviors.
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Macro influencers (100k - 1m followers) can reach a large audience, which helps brands increase awareness
ALL THE SUPPORTING TACTICS
The following part includes all the mockups that we have prepared for the supporting tactics of the campaign.
YOUTUBE
BUMPER ADS
FACEBOOK POSTS
FACEBOOK POST: call to action #RMIT #CREATIVITYTHEGAMECHANGERSS2
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3-5 posts/ week
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Candidates from 18 to 25 years old can register by filling out the form
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KEY CONTENT:
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W9 + W10: Event recap
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W11 + W12: Reminders
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W13 + W14: Update information
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W15 + W16: Winner announcement and appreciation
INSTAGRAM STORY & FILTERS
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INSTAGRAM FILTERS:
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Create trend
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Promoted by KOLs
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INSTAGRAM STORY:
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Update information for contestants and the wider public
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Tracking the audiences with hashtags:
#RMIT #CREATIVITYTHEGAMECHANGERSS2
BANNERS & BILLBOARDS
OUR
TACTICS
IN-SCHOOL BANNERS
BILLBOARDS:
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HCMC: Phu Dong Intersection 6
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Hanoi: Lac Trung - Kim Nguu - Thanh Nhan crossroads
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Danang: Han River
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BUDGET ALLOCATION
KPI
